So Michael went to the phone box down the road and called the local newspaper office.
“Is that the Galway Advertiser?” Michael asked.
“Yes sir, it is to be sure”, the lady on the other end of the phone replied.
“How much would it be to put an ad in your paper?”
“Fifteen Euros an inch,” the woman replied. “What are you selling?”
“A ten-foot ladder”, Michael said before slamming the phone down.
Image from the Galway Advertiser https://www.advertiser.ie/galway